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Managerial Economics and Strategy, 2/e
book

Managerial Economics and Strategy, 2/e

by Jeffrey M. Perloff, James A. Brander
February 2016
Beginner to intermediate content levelBeginner to intermediate
500 pages
33h 40m
English
Pearson
Content preview from Managerial Economics and Strategy, 2/e

C

  • C (total costs), common cost measures, 162163

  • Cable cars (San Francisco), profit maximization example, 290291

  • Calculus

    • applying to Cobb-Douglas marginal products, 143

    • applying to elasticity of demand, 51

    • applying to group price discrimination, 331332

    • applying to profit maximization, 202203

    • applying to profit maximizing output in monopolies, 287

    • calculating cost curves, 168169

    • calculating profit maximization with specific tax, 242

    • deriving marginal revenue of a monopoly, 282283

    • determining marginal rate of transformation, 102

    • determining optimal advertising, 305

    • determining point elasticity of demand, 50

    • maximizing Nash product, 421

  • Capital (K)

    • costs of durable inputs, 159160

    • isocost line, 171173

    • isoquants showing efficient combinations ...

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Publisher Resources

ISBN: 9780134472553