Managerial Economics and Strategy, 2/e

C

• C (total costs), common cost measures, 162–163

• Cable cars (San Francisco), profit maximization example, 290–291

• Calculus

  • applying to Cobb-Douglas marginal products, 143

  • applying to elasticity of demand, 51

  • applying to group price discrimination, 331–332

  • applying to profit maximization, 202–203

  • applying to profit maximizing output in monopolies, 287

  • calculating cost curves, 168–169

  • calculating profit maximization with specific tax, 242

  • deriving marginal revenue of a monopoly, 282–283

  • determining marginal rate of transformation, 102

  • determining optimal advertising, 305

  • determining point elasticity of demand, 50

  • maximizing Nash product, 421

• Capital (K)

  • costs of durable inputs, 159–160

  • isocost line, 171–173

  • isoquants showing efficient combinations ...