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Managerial Economics and Strategy, 2/e
book

Managerial Economics and Strategy, 2/e

by Jeffrey M. Perloff, James A. Brander
February 2016
Beginner to intermediate content levelBeginner to intermediate
500 pages
33h 40m
English
Pearson
Content preview from Managerial Economics and Strategy, 2/e

M

  • M (materials), types of production inputs, 127

  • Macaroni defense, takeover defense, 215

  • Magnuson-Moss Warranty Improvement Act, 349

  • Make vs. buy decisions

    • avoiding government intervention, 222

    • market size and life cycle of a firm, 222223

    • overview of, 216217

    • profitability and supply chain decisions, 219220

    • security and flexibility of supply, 221

    • stages of production and, 217

    • transaction costs and opportunistic behavior, 220

    • vertical integration and, 217219

  • Malthus, Thomas, 135

  • Managers

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Publisher Resources

ISBN: 9780134472553