February 2016
Beginner to intermediate
500 pages
33h 40m
English
Content preview from Managerial Economics and Strategy, 2/e
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10 Pricing with Market Power
Everything is worth what its purchaser will pay for it.
—Publilius Syrus (first century b.c.)
Learning Objectives
Identify the conditions necessary to price discriminate.
Show how a monopoly may use perfect price discrimination to extract all surplus from consumers.
Describe how a firm sets different prices for various consumer groups to raise its profit.
Demonstrate how a firm can increase its profit by charging prices based on the quantities consumers buy.
Show how charging an access fee and a per-unit price raises profit.
Describe the advantages of selling related products in a bundle.
Explain why firms charge higher prices in periods of peak demand.
Managerial Problem Sale Prices
Because many retail managers ...
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