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Managerial Economics and Strategy, 2/e
book

Managerial Economics and Strategy, 2/e

by Jeffrey M. Perloff, James A. Brander
February 2016
Beginner to intermediate
500 pages
33h 40m
English
Pearson
Content preview from Managerial Economics and Strategy, 2/e

Featured Mini-Cases in This Book

Using an Income Threshold Model in China 4

Summing Corn Demand Curves 16

Genetically Modified Foods 25

Occupational Licensing 27

Venezuelan Price Ceilings and Shortages 30

Demand Elasticities for Google Play and Apple Apps 50

Anti-Smoking Policies May Reduce Drunk Driving 54

The Portland Fish Exchange 58

Determinants of CEO Compensation 70

You Can’t Have Too Much Money 89

Rationing 104

Why Americans Buy More E-Books Than Do Germans 108

How You Ask the Question Matters 115

Malthus and the Green Revolution 135

A Semiconductor Isoquant 139

Returns to Scale for Crocs 145

Robots and the Food You Eat 149

A Good Boss Raises Productivity 150

The Opportunity Cost of an MBA 159

Short Run Versus Long Run in the Sharing ...

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Publisher Resources

ISBN: 9780134472553