February 2016
Beginner to intermediate
500 pages
33h 40m
English
Content preview from Managerial Economics and Strategy, 2/eBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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7.4 The Make or Buy Decision
Managers make many decisions that affect the horizontal and vertical dimensions of a firm’s organization. The horizontal dimension refers to the size of the firm in its primary market, while the vertical dimension refers to the various stages of the production process in which the firm participates.
To produce a good and sell it to consumers involves many sequential stages of production, marketing, and distribution activities. A manager must decide how many stages the firm itself will undertake. At each stage, a manager chooses whether to carry out the activity within the firm or to pay for it to be done by others. Deciding which stages of the production process to handle internally and which to buy from others is ...
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