March 2018
Intermediate to advanced
224 pages
5h 7m
English
Content preview from Marketing to Gen ZBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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ACKNOWLEDGMENTS
A project like this takes a village. And we had a great and active group of villagers from the early days of conceiving this work.
This project first took shape with the teams at Barkley and Future-Cast creating and publishing a massive consumer research study called “Getting to Know Gen Z” that included secondary analysis across a broad range of sources, followed by both qualitative and quantitative consumer studies. We completed this research work to ensure we had the deepest possible view of Gen Z. For the efforts of all our partners, we say thank you to Joe Cardador, Ph.D., Tim Galles, David Gutting, Brad Hanna, Shelby Haydon, Skyler Huff, Chad Nicholson, Jason Parks, Brendan Shaughnessy, Leah Swartz, Greg Vodicka, Meg Zych, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.