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Marketing to Gen Z by Angie Read, Jeff Fromm

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1

WHO IS GEN Z?

Nobody can agree on exactly when the Millennial generation stops and Gen Z starts. Demographers generally say the first Gen Zers were born in the early to mid-1990s through the mid-2000s. For the sake of this book, based on our research, we’re using birth years 1996 to 2010 as our parameters.

Speaking of birth years, we’ve developed a general timeline of modern generations (birth year ranges vary, depending on source). As we discuss commonalities and differences between Gen Z and other generations, this will serve as a handy reference:

  • Silent Generation: 1925–1945
  • Boomers: 1946–1964
  • Gen X: 1965–1978
  • Millennials (sometimes called Gen Y): 1979–1995
  • Gen Z: 1996–2010

A GENERATION DEFINED BY CHANGE

Besides birth years, generations ...

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