March 2018
Intermediate to advanced
224 pages
5h 7m
English
Content preview from Marketing to Gen ZBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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1
WHO IS GEN Z?
Nobody can agree on exactly when the Millennial generation stops and Gen Z starts. Demographers generally say the first Gen Zers were born in the early to mid-1990s through the mid-2000s. For the sake of this book, based on our research, we’re using birth years 1996 to 2010 as our parameters.
Speaking of birth years, we’ve developed a general timeline of modern generations (birth year ranges vary, depending on source). As we discuss commonalities and differences between Gen Z and other generations, this will serve as a handy reference:
- Silent Generation: 1925–1945
- Boomers: 1946–1964
- Gen X: 1965–1978
- Millennials (sometimes called Gen Y): 1979–1995
- Gen Z: 1996–2010
A GENERATION DEFINED BY CHANGE
Besides birth years, generations ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.