September 2008
Beginner
232 pages
5h 54m
English
Content preview from Masters of Design: Logos & IdentityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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INTRODUCTION
A “master,” in the context of design, is a person whose work serves as a model or idea to the profession. If we refine this idea in the making of logos, we look at individuals who have contributed to the form, concept, and standards of excellence in identity design. Many masters have enhanced the practice of logo design or identity systems. Among this varied group of designers and design firms, Paul Rand, Saul Bass, Chermayeff and Geismar, William Golden, Massimo Vignelli, and Pentagram have contributed to design and society with the creation of some of the world’s most recognizable logos. Over the past two decades, a new group of designers has influenced the profession with a broad focus across many media.
The impulse to identify ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.