APPENDIX A
Case Study: Electronic Specialty Products
The case study on the following pages provides an opportunity to apply the concepts in Measurement Demystified Field Guide. This case study draws on what you have learned about the TDRp Framework, the three types of measures, and the TDRp management reports.
The case centers on the L&D function, where Victoria Chan is the CLO. We have focused our attention on the courses that support the sales goal. We have purposely provided more detail here to enable you to create a program report for Lucia Ortega, the Sales VP.
Case Study Overview
Electronic Specialty Products (ESP) manufactures niche technology products selling through Best Buy and Amazon. Their products include accessories such as webcams, ...
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