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Measuring the User Experience
book

Measuring the User Experience

by Bill Albert, Tom Tullis
July 2010
Beginner
336 pages
9h 40m
English
Morgan Kaufmann
Content preview from Measuring the User Experience

Chapter 9 Special Topics

This chapter introduces a number of topics related to the measurement or analysis of usability data but not traditionally thought of as part of “mainstream” usability data. These include information you can glean from live data on a production website, data from card-sorting studies, data related to the accessibility of a website, the topic of Six Sigma and how it relates to usability, and usability Return on Investment (ROI). Our primary goal in this chapter is to make you aware of these topics, provide an overview of each of them, and then point you to additional resources for more detailed information.

9.1 LIVE WEBSITE DATA

If you’re dealing with a live website, there’s a potential treasure trove of data available ...

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Publisher Resources

ISBN: 9780123735584