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Measuring the User Experience by William Albert, Thomas Tullis

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Chapter 11 Moving Forward

Some of the concepts and approaches we've described may be new to some readers, and maybe even a bit overwhelming at first, so we wanted to distill the key elements of this book into ten steps to help you move forward. These steps will help you establish a culture of usability metrics within your organization. These are lessons we've learned—sometimes the hard way—over the years.

11.1 SELL USABILITY AND THE POWER OF METRICS

One of the most important factors contributing to the success of a usability program is the degree to which management buys into the whole concept of usability. Several techniques can be very helpful in making this happen. First, we recommend that you bring key decision makers into the lab to observe ...

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