Index

A

A/B studies, 35, 54, 216—217
Abbott prescription drug labels, 271—279
Accessibility checking tools, 229
Accessibility data, 227—231
Accessibility Valet Demonstrator, 229
AccMonitor (HiSoftware), 229
Accuracy, in reporting decimal places, 26
ACSI. See American Customer Satisfaction Index
Add Trend Line option (Excel), 32
Adjusted Wald Method, 69
Affective Computing Research Group, 186—188
After-Scenario Questionnaire (ASQ), 129—130
in IVR case study, 245
in OneStart case study, 282
Aggregating task ratings, 137—138
Albert, W., 129, 131, 179
Alternative design comparisons, 55
American Customer Satisfaction Index (ACSI), 151, 153—155
American Institutes for Research, 147
Analysis of variance (ANOVA)
binary successes, 67
pharmacist performance ...

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