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Measuring the User Experience by William Albert, Thomas Tullis

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Index

A

A/B studies, 35, 54, 216217
Abbott prescription drug labels, 271279
Accessibility checking tools, 229
Accessibility data, 227231
Accessibility Valet Demonstrator, 229
AccMonitor (HiSoftware), 229
Accuracy, in reporting decimal places, 26
ACSI. See American Customer Satisfaction Index
Add Trend Line option (Excel), 32
Adjusted Wald Method, 69
Affective Computing Research Group, 186188
After-Scenario Questionnaire (ASQ), 129130
in IVR case study, 245
in OneStart case study, 282
Aggregating task ratings, 137138
Albert, W., 129, 131, 179
Alternative design comparisons, 55
American Customer Satisfaction Index (ACSI), 151, 153155
American Institutes for Research, 147
Analysis of variance (ANOVA)
binary successes, 67
pharmacist performance ...

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