Chapter 10 Case Studies
In this chapter we present six case studies showing how other usability researchers and practitioners have used metrics in their work. We would like to thank the authors of these case studies: Hoa Loranger; Jim Lewis; Bob Bailey, Cari Wolfson, and Janice Nall; Scott Weiss and Chris Whitby; Agnieszka (Aga) Bojko; and Todd Zazelenchuk.
10.1 REDESIGNING A WEBSITE CHEAPLY AND QUICKLY—By Hoa Loranger
A well-known company in the entertainment news and content industry asked me to help with their website redesign project. The main goal of the redesign was to increase the number of site visitors and motivate them to spend more time exploring the site's content and offerings. Since much of the revenue generated on the site was ...
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