Chapter 15
Utilizing Search Engine Strategies to Market Your Business
In This Chapter
Seeing how search engines work
Understanding search engine optimization (SEO)
Helping your prospective customers find you
No matter what service or product you’re selling, you would love it if people that were searching for your service or product could find you and buy from you. Literally millions of people are constantly looking for something on the Internet, every second of every day. The main question is how you get them to find you — the little needle in the huge haystack of the Internet. The answer is search engines. This chapter delves deeper into the world of search engines, including the lowdown on search engine optimization (SEO) and what you can do to help your prospective customers find you.
Grasping How Search Engines Work and Where You Can Search
With billions and billions of web pages on the Internet (approximately 13.5 billion as of 2013), you may be a bit overwhelmed about how you can find what you want and how any of your potential customers can find you. You certainly can’t start working your way through that amount of pages! Thankfully search engines can help. Search engines ...
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