March 2015
Intermediate to advanced
339 pages
9h 39m
English
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57
Chapter 4
Enterprise Mobile Strategy
Lauren Collins and Charlie Connor
B
continue to investigate ways to extend
the capabilities of their brand by using mobile technology to reach
their consumers more than ever. It is clear that people are on their mobile
devices more than ever, and businesses want to be where their custom-
ers are. Businesses also want to be where they can have real- time impact
on their customers’ buying behavior. In a recent presentation from Mary
Meeker about 2014 Internet trends, the data are clear that mobile is here
to stay and the mobile user will become more sophisticated. For example,
sho ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.