
62 ◾ Lauren Collins and Charlie Connor
Instagram allows individuals and brands to market and promote them-
selves on a native platform. Figure4.6 shows the initial process of down-
loading the app from iTunes, and how either an email or Facebook account
can be tied to Instagram. Either pictures or videos can be uploaded to
Instagram and propagated to your followers. e user can include cap-
tions for uploads or simply post the object and await his or her followers’
likes and comments.
e media is still wondering when Instagram will include a component
for shopping or a way to make money outside of advertising. Users and
other companies have ...