
App Strategy ◾ 79
above, you must seize the opportunity to develop multiple platforms, if
the option is available. In cases where there are only enough resources to
develop on one platform, the market share that the particular platform
controls is very important.
Essentially, the market share of the platform you choose to develop on
will be who you will be selling your product to. And to reach the most
users out there, you have to choose the market to which most of your users
belong. You also have to ensure that the specic platform will continue to
command or expand its hold on the market share in the future.
When Apple rst came out w ...