
74 ◾ Jonian Musa
sented between Android and iPhone users.
*
Consequently, to the right in
Figure5.2, a smaller market share is represented by the young trendset-
ters: 18- to 24-year- old males and females will quickly spread the word to
their friends if they nd an application to be noteworthy enough. en
there are middle- aged adults that are looking for an easier way to maybe
stay in touch with their colleagues or nd previous associates from col-
lege. Lastly, there aregamers who are looking to connect with their friends
via the dierent games that they could play on social media sites.
Other groups in this market include environmen ...