
Mobile Databases ◾ 113
e second option, and the one favored by Silicon Valley types, is to
make money via advertising space. is means that heavy users will gen-
erate more money; however, people really dislike ads and will use ad-
blocking soware that stops the revenue stream. Table 7.2 lists the pros
and cons of selling an app on a market. In addition, ads must nd a balance
or risk driving people away as the app becomes more and more saturated
with ads as the company attempts to make more money from each user.
Once the alpha release is out, and money is starting to come in, the
fun begins. If the adoption rate is as for most appl