March 2015
Intermediate to advanced
339 pages
9h 39m
English
Content preview from Mobile Devices
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Chapter 13
Proximity Communications
Lauren Collins
T
is to deliver specic con-
tent, oers, promotions, and a more captivating shopping experi-
ence based on the precise location of a mobile device. Innovative, agile
application developers are embracing the proximity communication
space, yet they have not perfected a digitally engaging shopping experi-
ence. Chapter2 introduced the concept of a proximity- based shopping
experience, where a mobile device could be tracked from a prior shop-
ping purchase or by viewing items online. Once the network recognizes
the mobile device’s MAC address, push advertisemen ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.