Sales leads and past sales
A business needs a product or products (or services) to sell and make money, of course. A familiar business strategy is a practice of generating sales leads. What is a sales lead? A lead is like a clue or a break that investigators stumble upon in a criminal investigation case. This lead is identifying the helpful information that may lead investigators to pursue a certain line of investigation. Such a lead, in the hands of a skilled, seasoned investigator might help potentially crack the case, nailing the culprit, or getting a fix on a potential suspect.
Applying the criminal investigation analogy back to our sales use case, a sales lead is a sort of identifier in the sense that it represents identifying data early ...
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