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Neuromarketing in Action
book

Neuromarketing in Action

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
December 2013
Intermediate to advanced
280 pages
6h 33m
English
Kogan Page

Overview

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

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Publisher Resources

ISBN: 9780749469283