Neuromarketing in Action

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Quality to enhance loyalty, and legitimacy to leave the customer’s brain with a clear conscience

The purpose of Neuromarketing, as described by the Neuromarketing method, is not simply to sell to the customer’s brain but also to turn the customer into a partner. It wants the brain to allow the company to communicate regularly with it as part of a ‘permission marketing’ approach. In addition to winning over customers, Neuromarketing focuses on satisfying the customer’s brain within the context of this partnership. This is a prerequisite for retaining customers and increasing their value. The quality policy constitutes a major asset in this approach. Its marketing definition is simple: ‘Quality is when the customer returns, not the product.’ ...