Neuromarketing in Action

07

Be remarkable

Please the customer’s brain – Stage 2 of the Neuromarketing method

You have captured the customers’ attention by satisfying their senses. To do this, you have chosen from the following ingredients:

• the seven basic odours: camphor, musk, flower, mint, ether, tangy and putrid;
• the four basic flavours: savoury, sweet, bitter and sour;
• the six basic emotions (only one of which is positive!): joy, fear, anger, surprise, disgust and sadness.

Now you must pass your second test: please customers; tell them that better is possible; get them to secrete dopamine and other positive hormones.

In the previous chapter, ‘Be irresistible: Satisfy the customer’s senses’, you learned how to capture the customer’s attention and how to be well ...