December 2013
Intermediate to advanced
280 pages
6h 33m
English
Content preview from Neuromarketing in Action
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Neuromarketing or the art of selling to the brain
As a science studying how to bring companies closer to their customers, marketing has numerous limitations in terms of studies as well as business approach, sales and communication. By drawing on neuroscience, which helps probe human intelligence and comprehends the unconscious of the brain, it significantly improves its efficacy with all its interlocutors: managers, employees, partners and, of course, customers.
This new approach constitutes the Neuromarketing domain. It was born out of the technical possibilities, inspired by the medical sector, of analysing how the brain works and their applications to marketing. Studies in neuromedicine largely rely on the possibility of lighting ...
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