Neuromarketing in Action

06

Be irresistible

Satisfy the customer’s senses – Stage 1 of the Neuromarketing method

The customer’s senses are the doors to his or her brain and purchase decisions. In this respect, special attention must be paid to:

• satisfying the customer’s nose;
• satisfying the customer’s ears;
• satisfying the customer’s eyes;
• satisfying the customer’s skin;
• entering through all doors at once.

Neuromarketing must take into account and control the customer’s senses. The nose, ears and touch are as important as the eyes, if not more so. These more primary senses give access to less conscious decisions, less controlled by reason. The olfactory nerve, for example, has a direct and priority link to the limbic lobe, our pleasure and memory centre. We must decide ...