Neuromarketing in Action

09

Be unforgettable

Satisfy the customer’s memory – Stage 4 of the Neuromarketing method

Pleasure and emotions have opened the doors to your customer’s memory. Now you must stay there, because without memory there can be no decision to purchase.

This fourth stage of the Neuromarketing method attempts to:

• increase the customer’s memory via repetitions;
• increase the customer’s memory via stories;
• increase the customer’s memory via pleasure;
• increase the customer’s memory via simultaneous and sequenced entries;
• increase your own memory.

Increase your customer’s memory

If it is repeated, it is retained and must be true

The method of increasing the memory of customers through repetition is well known to marketers and sales representatives. As ...