Marketing and its limitations in understanding human intelligence
Marketing represents an analytical tool, a state of mind, an approach, and technical expertise. As with a sporting event that one watches while comfortably seated in the stadium or in front of the television, its practice may, at first glance, seem simple, if not simplistic. This is a misleading illusion. Success is the result of patented professionalism as well as serious predispositions. Like high-level athletes, marketing professionals achieve success by learning good technical approaches and by developing their practice. The speed of performance linked to the switch from amateurism to professionalism largely depends on the acquisition of good marketing gestures. To acquire ...
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