December 2013
Intermediate to advanced
280 pages
6h 33m
English
Content preview from Neuromarketing in Action
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Improving the efficiency of the marketing action: the Neuromarketing method
Having sold the recommendations of the marketing plan to the brain of the manager, having driven change and proposed an organization adapted to the ‘sense of the customer’ while limiting stress, Neuromarketing can now focus on the customer. Based on the ‘Neuromarketing method’, it will strive to adapt all the elements of the marketing mix to how the intelligence of consumers, or proactive consumers, works.
The Neuromarketing method structures its approach into six stages designed to convince the brain as well as achieve satisfaction with the marketing offers presented. These offers concern all the policies emanating from the marketing mix, ie the product, price, ...
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