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Neuromarketing in Action
book

Neuromarketing in Action

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
December 2013
Intermediate to advanced
280 pages
6h 33m
English
Kogan Page
Content preview from Neuromarketing in Action

REFERENCES

Badoc, M and Beauvois-Coladon, M (2008) Les stratégies de l’océan bleu permettront-elles de retrouver les voies de la croissance? [Will blue ocean strategies help us restore growth?], Revue Banque, 707

Balmadier, R (2003) Les compagnies d’assurance doivent-elles s’intéresser au développement durable? [Should insurance companies be interested in sustainable development?], MBA dissertation, ENASS, Paris

Bard, A and Bard, M (2002) The Complete Idiot’s Guide to Understanding the Brain, Alpha Books, New York

Bateson, G (1979) Mind and Nature: A necessary unity, Advances in Systems Theory, Complexity, and the Human Sciences, Dutton, New York

Changeux, JP and Garey, L (2012) The Good, the True, and the Beautiful: A neuronal approach, Yale ...

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Publisher Resources

ISBN: 9780749469283