Index
A
Amazon.com, 1, 66, 117
American Legion, x
Are You Fully Charged? (Rath), 38
Associated Press, 36
authors
assessing current activities, 52–55
building a personal brand, 1–2, 7–14, 17, 42–45, 56, 81, 103, 116, 127, 130, 136–37
communicating with readers, 2, 8, 37, 45, 82–83, 92, 95, 127–28
developing a priority list, 42–47
goal statements, 31–32
goals for book, 28–33
identifying audience, 21–24, 134
motivation, 16–17
showcasing expertise, 29, 43, 66–67, 80, 83, 97, 103, 122, 123, 128–30
understanding audience, 19–21, 36, 62, 83, 84, 93, 96, 99
B
Beech, Mary, 10
Berg, Patty, 37
Berrett-Koehler Publishers, 37
blogs, blogging, ...
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