June 2021
Intermediate to advanced
576 pages
19h 35m
English
These days organizations must innovate or die. As we discussed in earlier chapters, the Fourth Industrial Revolution (4IR) based on cyber-physical systems has unleashed disruptive digital forces that are significantly impacting companies and markets and increasing competition. In periods of discontinuity the cycles of rapid technological change become especially challenging for established companies in any given market (Ansari and Krop, 2012). Indeed today sustainable competitive advantage seems increasingly the exception, rather than the rule. To succeed, companies must not only be agile, but also adopt transient business strategies that focus on developing multiple innovations ...
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