Skip to Content
Organizational Behavior, 12th Edition
book

Organizational Behavior, 12th Edition

by John R. Schermerhorn Jr., Richard N. Osborn, Mary Uhl-Bien, James G. Hunt
November 2011
Beginner to intermediate
658 pages
26h 47m
English
Wiley
Content preview from Organizational Behavior, 12th Edition

The Tonight Show: Things Don't Always Go as Planned

The peacock was feeling the heat.

Affiliate station owners were grumbling to NBC that The Jay Leno Show, the comedian's new prime-time project after passing the Tonight Show torch to Conan O'Brien, was bad for ratings and would turn off viewers. Even worse, Leno's show wasn't on the air yet.

High-ranking NBC exec Jeff Zucker, having earlier turned around The Today Show, offered a deal. Leno takes Conan's slot but is shortened to 30 minutes. Conan keeps The Tonight Show but moves to midnight.

The deal: It came together like an “after-school special on the Don'ts of leadership transitions,” noted HR consultant J.P. Elliot.a The result: A PR nightmare dubbed The Jaypocalypse. Public trash-talking by all parties. And the defection of a serious chunk of viewers with strong brand loyalty and purchasing power.

“So what does NBC do? If you are making buggy whips and no one is buying buggies anymore, do you keep making buggy whips?”

Jay Leno.b

Only one day after the deal was announced, Conan released his earnest “People of Earth” statement, quickly winning fans, a visible majority of fellow comedians, and, seemingly, almost everyone on Twitter. In contrast, Leno often appeared befuddled in interviews, with only Jerry Seinfeld and Oprah supporting him in the press.

images

The aftermath: Eight months later, Leno was back behind the Tonight Show ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Reframing Organizations, 7th Edition

Reframing Organizations, 7th Edition

Lee G. Bolman, Terrence E. Deal
Understanding and Managing Public Organizations, 6th Edition

Understanding and Managing Public Organizations, 6th Edition

Hal G. Rainey, Sergio Fernandez, Deanna Malatesta

Publisher Resources

ISBN: 9781118213650Purchase bookDownloadsDownloads