Organizational Behavior, 12th Edition

Balance through Fitness

After the birth of her first child, Lisa Druxman was eager to both get in shape and get back to work. She decided to blend her passion for fitness with motherhood and developed a series of exercises she could perform while out walking her baby. As a fitness instructor, it was only natural for her to teach the workouts to other new moms. They liked it–lots–and Stroller Strides was born.

Since then, Druxman's business has grown by leaps and bounds. In its first year, Stroller Strides expanded to coach more than 300 moms in 12 locations.^a Today, the company boasts more than 300 franchisees teaching fitness in over 1,200 locations.^b, ^c

And Druxman hasn't stopped there. She has developed Fit4Baby, BodyBack classes, videos and accessories. She also wrote L.E.A.N. Mommy, a book advising new moms how to maintain physical and emotional fitness.

There's another side to Stroller Strides–the “balance” side of things. Owning a franchise gives working mothers what they want–the chance to succeed at work without losing touch with their families. “The home-based business model has great appeal, as it's both low-cost and lifestyle-friendly.”

“My work gives me satisfaction, stimulation and inspiration. Motherhood keeps me grounded and reminds me daily of what is truly important.”

–Lisa Druxman, founder of Stroller Strides.

Druxman says. “Our franchisees have the flexibility ...