Persuasion & Influence For Dummies®

Chapter 11

Leading by Example: Quietly Creating Big Change

In This Chapter

Shaking up matters

Turning back attacks

Making the most of every opportunity

Allying with others

Mahatma Gandhi said, ‘Be the change you want to see in the world.’ Now, there was a man who knew how to persuade through example. Rather than ousting the British with guns as the American colonialists had done 150 years earlier, Gandhi took a non-violent, non-cooperative approach to achieve Indian independence and improve Hindu–Muslim relations. Less obvious and deadly than guns, Gandhi’s method was:

Powerful because India gained its independence in 1947.

Persuasive because Gandhi got what he and his fellow Indians wanted.

Influential because his approach is recognised as the standard across the globe for others to ...