Contents
Two Goals . . . and Some Non-Goals
Start Immediately. Now. Right Away.
Chapter 2: My Goals Are . . . What?
Potential Pitfall: Capital Preservation and Growth
Chapter 3: The Secret Code—Asset Allocation or Benchmark?
Benchmark—A Road Map and Measuring Stick
The Big Decision—Asset Allocation
Potential Pitfall: Age Doesn’t Equal Asset Allocation
Benchmark Versus Asset Allocation—What’s the Difference?
Chapter 4: Time Horizon—Longer Than You Think
Potential Pitfall: Ignoring Opportunity Cost
Chapter 5: What’s in a Return?
Gordon Moore and Endless Innovation
Potential Pitfall: Unrealistic Expectations
Chapter 6: Getting That Cash Flow
Potential Pitfall—The All High-Dividend Portfolio
Chapter 8: Putting It All Together
To Benchmark or Not to Benchmark
Picking an Appropriate Benchmark
Appendix A: All Hail the Mighty Dow
Appendix B: Cash Flow Versus Expenses
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