32. Presenting Ideas
[W]e shouldn’t abbreviate the truth, but rather get a new method of presentation.
—EDWARD TUFTE
Poor presentation is killing creativity in corporate America as millions are forced to sit through boring, poorly thought-out, waste-of-time presentations. Earlier in my career, I was pitching a new game to a board of decision makers at Electronic Arts when one executive producer, who was on his BlackBerry the whole meeting, interrupted me: “Why aren’t there any words on your slides? Where’s the content?” I was taken a bit aback. I was talking about a visual feature, explaining it in sequence with a number of diagrams. I muttered something like “That’s... that’s... exactly what I’m explaining right now.” He looked back down at ...
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