January 2026
Intermediate to advanced
304 pages
7h 21m
English
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CHAPTER 1 Project-Driven Culture
Haier’s transformation under Zhang Ruimin provides a master class in cultivating a project-driven culture. Central to this revolution is the company’s RenDanHeYi philosophy, which emphasizes decentralization, self-organization, and user-centric innovation.
At Haier, the ability to decisively stop underperforming or misaligned projects is embedded in the organizational DNA. The company is organized into micro-enterprises (MEs): decentralized, entrepreneurial teams that drive the company’s growth and innovation. MEs operate autonomously but are held accountable for creating measurable user value. If a project fails to meet predefined value-creation goals within three months, it is either restructured or terminated. ...
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