January 2026
Intermediate to advanced
304 pages
7h 21m
English
At Haier, purpose is at the core of every project. Each ME or EMC leader is tasked with developing a compelling purpose tied directly to specific benefits. This alignment ensures that projects are strategically relevant and resonate with both global and local contexts.
For example, Haier Biomedical transitioned from manufacturing ultra-low-temperature storage equipment to creating life sciences ecosystems. This shift was driven by leaders articulating a clear purpose: addressing unmet needs in health-care scenarios, such as automating hospital pharmacy operations. By defining its purpose around user value and societal impact, Haier was able to drive both business growth and transformative ...
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