May 2023
Intermediate to advanced
168 pages
4h 18m
English
Content preview from Practical A/B TestingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Assessing Multiple Designs at Once
Sometimes you may find yourself in a situation with far too many cooks in the kitchen. These cooks usually have lots of opinions. A feeling or experience typically backs these opinions. However, it’s not enough to have a feeling. It’s not enough to assume an idea is the best way to evolve a product, especially when there are multiple versions or designs in mind. Instead of picking one based on a feeling, use A/B testing to assess multiple versions or ideas.
When configuring a test to have multiple variants, also referred to as versions, that are all up for evaluation, be mindful of how many changes you’re incorporating within one variant.
To illustrate, see the following image. Notice variants A, B, and C ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.