May 2023
Intermediate to advanced
168 pages
4h 18m
English
Content preview from Practical A/B TestingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Gaining User Insights
A/B testing won’t solve all your problems. It will, however, solve a few of them.
With A/B testing, you lower your risk of launching changes that could degrade the user experience. You’ll also gain user insights you had no idea you needed. It won’t replace the need for a product vision, but it will help inform whether your strategy and roadmap meet the needs of your users and your business.
When you have an idea of how you’d like to evolve a product, you typically believe it will improve the experience for all your users. Sometimes your intuition is correct, and sometimes it’s wrong. How do you know your idea is improving the experience for all your users if you don’t measure the outcome?
Returning to the For You A/B ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.