May 2023
Intermediate to advanced
168 pages
4h 18m
English
Content preview from Practical A/B TestingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3Select the Right Type of Experiment
Every day you are surrounded by choices. You could choose to cook a nourishing meal at home or order takeout. You could evaluate a new feature using A/B testing or deploy the new feature straight to production. We often make decisions that feel right at the moment without considering the long-term impact. So how do we choose the right type of A/B test? What type of A/B test will give you the product insights you need? The good news is that you have a limited number of A/B test variations to select from. Therefore, making the right decision only requires knowing what’s possible.
In this chapter, we’ll explore the different types of A/B tests. Specifically, this chapter includes the following:
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.