May 2023
Intermediate to advanced
168 pages
4h 18m
English
Content preview from Practical A/B TestingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Opting for an Equivalence A/B Test
The name says it all. An equivalence A/B test aims to conclude that two versions are the same or have no meaningful differences.
Let’s take a second to highlight the differences between equivalence and non-inferiority A/B tests. For a non-inferiority test, the goal is to prove that version A is as good as version B. However, suppose version B is worse to some degree than version A. In that case, the inferiority test will still result in a positive outcome. In contrast, an equivalence test’s objective is to prove that version A is the same as version B and that version B is the same as version A.
The beauty of the equivalence A/B test is that it pushes you to identify what change in your success metric you ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.