May 2023
Intermediate to advanced
168 pages
4h 18m
English
Content preview from Practical A/B TestingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Extending the Scope of an A/B Testing Platform
It’s worth highlighting that the software that supports A/B testing can also aid many other use cases. The use cases that go beyond experimentation include the following:
- Feature flags
- User cohorts
- Data analysis
- Targeting campaigns
We’ll quickly detail how these use cases are enabled by very similar logic that’s in place in a typical A/B testing platform. You might be wondering why we’re discussing these additional features. You’re more likely to invest in the design of an engineering platform if there are multiple use cases it can support. Alternatively, if your peers or key executives are pushing back on building A/B testing capabilities within the product, consider leaning into these other capabilities ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.