May 2023
Intermediate to advanced
168 pages
4h 18m
English
Content preview from Practical A/B TestingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Wrapping Up
Well done! You now know the most common types of A/B tests. In this chapter, you’ve learned the following:
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Superiority tests should be used to determine the effect of a change in any direction from the control.
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Non-inferiority tests enable you to conclude whether a change is no worse than what is already in place, the control experience.
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Equivalence tests demonstrate whether the effect of a change is the same as the control.
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Degradation and cumulative holdbacks demonstrate the effect features have on metrics that may take longer to measure, like retention or churn rate.
In the next chapter, we’ll dive into tactics to analyze the effect of A/B tests and how to ensure your test results are valid. As you’ll soon see, ensuring accuracy ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.