May 2023
Intermediate to advanced
168 pages
4h 18m
English
Content preview from Practical A/B TestingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Defining the Superiority A/B Test
A superiority test is the type of experiment you usually select when implementing a new feature if the goal is to demonstrate that the new version performs better than another version or is superior to the control. When you’re aiming to understand which version produces the maximal impact on a metric, choose a superiority test.
The CableMax For You A/B test in Chapter 1, Why You Should A/B Test and Chapter 2, Learn the Fundamentals of an A/B Test is a good example of a superiority test. The For You homepage was introduced to increase engagement compared to the control experience. The goal was not to be equivalent or almost as good, but better, significantly better, than the unpersonalized experience. We’ll ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.