May 2023
Intermediate to advanced
168 pages
4h 18m
English
Content preview from Practical A/B Testing
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Establishing Baselines
If there are inconsistencies in how the metric is computed, it won’t be easy to establish a baseline. A baseline is the conversation rate of the metrics before a change is made. It’s your ground truth before any changes are made that could result in a lift or regression. Before starting an A/B test, you’ll want to establish a baseline to get a sense of what to expect or what you’re targeting to beat before your change is launched.
Let’s revisit your role as an analyst at CableMax to illustrate this concept further. See the image that follows.
The success metric for the For You A/B test is the total number of videos played ...
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