November 2015
Beginner to intermediate
296 pages
7h 45m
English
book
Practical Google Analytics and Google Tag Manager for Developers
by Jonathan Weber, the Team at LunaMetrics
Content preview from Practical Google Analytics and Google Tag Manager for Developers
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CHAPTER 2
Basic Google Analytics Measurement
“Begin at the beginning,” the King said, very gravely, “and go on till you come to the end: then stop.”
—Lewis Carroll, Alice’s Adventures in Wonderland
Google Analytics’ measurement of your website is based on JavaScript tracking code installed on the site. Although for most of this book we’ll be using Google Tag Manager (GTM) to manage and install this code (beginning in Chapter 3), it’s instructive to understand the basics of the GA tracking code and how it is intended to work. Practically speaking, you probably won’t use this tracking code directly. However, having a basic understanding of it will ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.