November 2015
Beginner to intermediate
296 pages
7h 45m
English
book
Practical Google Analytics and Google Tag Manager for Developers
by Jonathan Weber, the Team at LunaMetrics
Content preview from Practical Google Analytics and Google Tag Manager for Developers
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CHAPTER 9
Measuring Campaigns and Troubleshooting Traffic Sources
In another moment down went Alice after it, never once considering how in the world she was to get out again.
—Lewis Carroll, Alice’s Adventures in Wonderland
Google Analytics has an entire set of Acquisition reports, dedicated to categorizing users’ sources of traffic to the site. Did they come from a search engine, a link on a social media site, or a paid advertisement? This chapter will look at the data GA gathers about traffic sources and how you can influence those data with settings in GA and tools in GTM.
Traffic Sources in GA
In the first hit in a user’s session, GA looks ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.