November 2015
Beginner to intermediate
296 pages
7h 45m
English
book
Practical Google Analytics and Google Tag Manager for Developers
by Jonathan Weber, the Team at LunaMetrics
Content preview from Practical Google Analytics and Google Tag Manager for Developers
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
Who Is This Book For?
“What is the use of a book,” thought Alice, “without pictures or conversations?"
—Lewis Carroll, Alice’s Adventures in Wonderland
Google Analytics is used on millions of websites to measure and understand user behavior. But for many of those sites, implementation of Google Analytics goes like this:
- Sign up for an account.
- Paste the tracking code into your site template according to the simple instructions.
- View site data in reports.
That’s certainly better than no data at all! But stopping your planning there misses many of the most powerful features of Google Analytics (GA): those that customize the data to your organization, your website, and your audience. This book will show you how to measure special interactions, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.